Conference Day 1: 23rd March 2010
8:30 Registration And Coffee
9:00 Chairperson Opening Address
9:15 Moving From Defensive IP Policy To Proactively Supporting
The Strategic Choices Of The Business
- Beyond monitoring the competition: mapping the competitive landscape to investigate white spots and open new opportunities for the business
- Understanding both market risks and opportunities to investigate new technology potential and markets
- Partnering with your business when studying alternatives to enter new technology markets and to avoid infringement risks
Arne Kraglund
Department Manager, Group Patents
Rockwool International A/S
10:00 Strategic Patent Portfolio Management To Generate Revenue
- Increasing the revenue streams from your technology
- Assessing the optimal exploitation route for your technology: patent sale, product-to-market, exclusivity use and licensing
Bob Stembridge
Customer Relations Manager
Thomson Reuters IP
10:35 Coffee And Networking Break
11:05 Is The Non-Practicing Entity Phenomenon Reaching Europe?
- Gaining a real understanding of the impact of NPE (called “patent trolls”) related defences to operating organizations
- Drawing a parallel to developments in global litigation arena: is the threat reaching Europe?
- RPX Model for operating companies to meet the NPE challenge: case experience on the ability of protecting your IP through patent aggregation
Thomas Westerlund
Vice President, Structured Acquisitions
RPX Corporation
11:35 Defending And Protecting Your IP In China To Leverage Your
Competitive Advantage
China
- Adapting your IP geographical protection strategies: focusing on key jurisdictions
- Evaluating your enforcement options and patent portfolio risks to protect your IP in China
- Understanding peculiarities of litigation processes in China to overcome barriers
- Managing your restrained IP organisation to effectively conduct litigation processes in China
Henrik Villumsen
General Counsel
Martin Professional A/S
12:20 Lunch Hosted By Minesoft
13:30 Panel Discussion: Best Practice To Litigate & Manage Litigation Globally
- Impact of the economy on the litigation process: external advisors v. managing litigation in-house
- Managing global litigation consistency in many jurisdictions and with limited internal resource
Cross-Industry Panel:
Moderator:
Eva Jarnvall
IP Policy Advisor
Confederation of Swedish Enterprise (Svenskt Näringsliv)
Panellists:
Göran Lerenius
Deputy General Counsel
AstraZeneca
Henrik Villumsen
General Counsel
Martin Professional A/S
Li Westerlund
Vice President Global IP
Bavarian Nordic
14:30 Coffee And Networking Break
15:00 Exploiting Alternatives To Outsource Technology Development
And Leverage Licensing Opportunities In Emerging Markets
- Identifying potential partners & licensees to partner & develop your patent portfolio
- Recognising innovation opportunities and IP risks at emerging markets to gain a competitive advantage
- Examples and best practices for outsourcing R&D and developing valuable partnerships
Rahul Verma
Assistant Vice President IP
Evalueserve
15:40 Minimising IP Risks And Litigation Costs In The US:
Best Practice And Case Law
US Litigation
- Balancing your options: considering cost-effective means to deal with infringements before litigating
- When is litigation the only route?
- Managing litigation in-house to efficiently handle litigation
- Discovery, objections, motion practice – considering the US litigation process
- Latest controversies & trends in Pharma & Biotech litigation cases in the US
Li Westerlund
Vice President Global Intellectual Property
Bavarian Nordic Inc.
16:30 The Impact Of Recent Events In U.S. Patent Law On Portfolio
Development And Enforcement Strategies
- The latest on Bilski v. Kappos from the U.S. Supreme Court and its impact on patentability standards and the vulnerability of your existing portfolio
- Why re-examinations are becoming a more effective weapon against competitor patents
- How the U.S. patent reform legislation and the USPTO’s efforts to change U.S. prosecution practice will affect corporate patent strategies
Timothy J. May
Partner
Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
17:15 Chairperson’s Closing Remarks And End Of Day One
17:30 Networking & Drinks Reception