Conference Day 2: 24th March 2010
8:40 Chairperson Opening Address
8:50 Latest Developments In The European Patent System:
Raising The Bar
- Overview of the upcoming changes to rules & procedures – the benefits
- An insight into plans for future changes to procedure
- Raising the Bar – the future
John Beatty
Raising the Bar Office Manager
European Patent Office
9:20 Focusing On Patent Portfolio Management Strategies To
Optimise IP Legacy And Develop IP Assets
- Strategies to increase quality and value in your IP portfolio
- Patent quality KPIs and metrics
- Optimisation tactics to deliver returns this year
- The process and discipline required to maximise ongoing returns
John Pryor
Vice President for Patent Portfolio Optimisation
CPA Global
9:55 Being An Active Player To Your Business Long-Term Plans:
Linking IP And Business Creation
IP Awareness
- Bringing your patent department closer to business development to strengthen competitiveness
- Structuring your IP organisation to promote shared responsibility among IP, R&D and business
- The role of IP in promoting economic growth through innovation and how to spread this message within the company and beyond
Nanna-Louise Linde
Director, Legal and Corporate Affairs Northern Europe and Benelux
Microsoft
10:40 Coffee And Networking Break
11:10 Threats & Trends In IP Protection & Enforcement In China
China
- Understanding the litigation & legal scenario in China
- Experiences with the newly-amended Chinese patent law
- Enforcement issues in China: drawing lessons from new case law
Mr. WU Yuhe
Director of Legal Affairs Department, Senior Patent Attorney & Attorney-at-law
China Patent Agent (H.K.) Ltd.
11:50 Supporting Strategic Partnerships To Build You Patent
Portfolio: Funding Alternatives & Challenges
Governmental initiatives and funding have been set up to seek technical solutions to the problems brought about by balancing future energy security against environmental concerns. This presentation will focus on government funded research projects in the EU and US, the estimated benefits and pitfalls of strategic partnerships and the potential impact on your patent portfolio.
David Koris
General Counsel, Head of IP
Shell
12:30 Lunch
13:30 Panel Discussion: NPEs: Latest Developments And Mitigating Alternatives
- NPE patent enforcement and litigation costs: estimating the risks
- Are defensive patent pools the most effective tool against NPEs?
Moderator:
James Nurton
Editor
Managing IP
Panellists:
Thomas Westerlund
Vice President, Structured Acquisition
RPX
Dan Mc Curdy
Chief Executive Officer
Allied Security Trust
14:15 Changing The Business Focus From IP Costs To Intellectual
Asset Potential
Patent Portfolio Management
- Improving confidence between top management and IP departments to increase knowledge of the value and potential of patents
- Elaborating your IP investment and cost models to learn your IP potential and expenditure
- Learning your segmented patent portfolio to protect R&D and standards compatible with your business goals
- Determining the size and ratio of your patent portfolio to decide the right investment level to drive your competitive edge
Harri Honkasalo
Director of Patenting, Legal & IP
Nokia
15:00 Coffee And Networking Break
15:30 Capitalising On Freedom To Operate Activities To Position
Yourself To Optimise Licensing Strategy
- Mastering freedom to operate analysis to minimise risks of infringement and identify your technology strengths
- When should you start your searches?
- What is the minimum to be covered to identify potential blocking patents?
- Learning to spot “potential blocking patents” and deal with risks to your licensing plans
Lyn Leaper
Senior Vice President of Intellectual Property
Astex Therapeutics Ltd.
16:15 Driving Competitiveness Through Technology Licensing
Initiatives
This case study will give you insightful information on the EADs Technology Initiative. EADS operates in a broad array of technologies and has successfully supported its product development process in fields such as aerospace and defence by developing a strategic licensing initiative to extract value from its IP.
Wulf Höflich
Chief IP Counsel
Airbus/EADS
17:00 Developing And Implementing Internal IP Valorisation
Strategies To Extract Value From IP
- New IP Department missions and functions: add a new dimension to your internal IP organization to move from defensive to strategic and proactive management of IP
- Offensive licensing-out: develop methods for pruning the current patent portfolio and selectively building new patent clusters allowing both costs saving and preparation of a long term valorisation
- Make or buy: involve the IP organization in the strategic decisions for selecting between licensing-in and know-how/patents creation
- The evolving standards landscape: build a standard oriented patent policy for high value extraction and stronger position versus the competition
Philippe Rouzet
Director IP Strategy, IP Licensing
STMicroelectronics N.V.
17:40 Chairperson’s Closing Remarks And End Of Conference